As a manufacturer of water attractions, can we provide facts and figures to prove the usefulness of the water play areas? What are the arguments you should consider in the context of public swimming pools? What is the big difference between a water play area and other attractions in a swimming pool?
You will find answers in this blog post.
Water play area as a community experience
Yes it’s true, as a manufacturer of stainless steel water attractions we argue from our point of view and are therefore not entirely objective, as we want to promote our products. However, we do not do this just because we earn our daily bread with it, but because we are convinced of the relevance of our attractions and their added value for you.
The typical swimming pool attraction offers the guest an experience, but it is an individual experience. You swim alone, you jump alone and you slide alone. Certain facilities can only be entered individually. As a result, long lines often form at the popular highlights. The situation becomes so confusing for the overseeing person. The crowd creates a higher risk of accidents. Apart from this, even the most patient swimmers do not go to the pool to wait, but to have fun. In terms of time, 99% of people wait in front of most attractions, while fun accounts for 1%.
We design interactive water play areas. Children should be able to play together.
We want to have 99% fun and minimize waiting time.
Water play area as safe zone for small children
The classic children’s pool has a lot of water surface to offer and usually few attractions for the youngest. Those who don’t bring their own shovel and bucket usually just sit around and pat the water with their bare hands. A parent is always within reach, because despite the shallow water depth, the danger of drowning is not excluded.
Water play areas offer a great opportunity, especially for the smallest children, to gain their first experiences with the element of water: ground nozzles! It is fantastic to watch how simple water effects inspire children and train their creativity.
One thing is still noticeable: The mothers sit relaxed on the picnic blanket and read a book. Due to the water level = 0 there is almost no danger of drowning for the youngest ones. This way a day at the swimming pool is also a great experience for the parents.
Our water play areas offer fun for all ages, even the adults can finally relax.
Figures, Data, Facts – Casestudy Bocholt
So far, so good. Apart from the reasons mentioned above, in the end it is the economic efficiency that decides. Water play areas cost a lot of money and this investment must be economically viable.
Many of our customers would like to address the target group of families and children more strongly and hope that the investment will lead to an increase in guests numbers. Families are the future!
In October 2017, a 250 square metre area opened in the Inselbad Bahia in Bocholt as a combination of a childrens pool and a water play area. The orientation was clear: children and families should be addressed more strongly.
In the three months following the opening (the figures are available), the operator was able to record an increase in the target group of more than 11,500 people, including approx. 2,200 small children.
Other operators have confirmed similar developments in their public swimming pools. Water play areas attract families. Where the children have fun and the parents can relax, families go there and are even willing to accept longer trips.
Water play areas: good for marketing of the entire swimming pool
What makes your swimming pool different from the one in the neighbouring town? Often there are hardly any differences. Many pools are similar in their basic structure and offer the visitor more or less the same, only in green. So why should a visitor come to your swimming pool?
Water play areas are still relatively new on the market and therefore offer the chance to clearly distinguish themselves from other pools in the surrounding area. Keyword: unique selling point.
But there is another advantage for your marketing. With our water play areas we create theme worlds. Instead of just having attractions in the pool, you have a jungle; a tropical island; Loch Ness or a North Sea beach. There are no limits in the design of the area. Experience shows that such theme worlds attract visitors.
- Water play areas promote the community water experience without waiting times.
- They provide a safe environment for small children to discover the element of water. The parents can relax.
- Water play areas have a clearly positive effect on the target group
- Appealing communication through imaginative theme worlds
Roigk is your contact
We would like to help you design and implement your project. Please contact us.